Twice a year, the Okaïdi, Obaïbi and Jacadi brands organise the “Love Bag” campaign in association with Le Relais. This is a great opportunity to encourage our customers to give their clothes a second lease of life.
Love Bags will be given out in all participating stores. Our customers are invited to bring their old clothes and pairs of shoes to the store in their Love Bag.
Their clothes are then sent to our partner, Le Relais, who sort, recycle and distribute them, thereby creating jobs (find out more about the recycling of clothes on the Le Relais website).
In spring 2011, the Love Bag initiative enabled us to collect 34 tons of clothes and shoes.
Founded in 1984, Le Relais is a network of businesses working together to tackle exclusion, notably by creating sustainable jobs. Collecting and reusing textiles is one of its main activities. (More information on the ‘Le Relais’ website)